Marketing Topics
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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Directions
The following are questions of Marketing. Select the correct option to represent your answer.
Sample Question
Which of the following statements is NOT true about the concept of a customer?
- A customer and consumer are always the same thing - the terms are completely interchangeable.
- Customers can be described as clients.
- A customer doesn't necessarily consume the product that they have purchased.
- Students can be described as customers of a university.
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